{"title":"Palettes","description":"\u003cp\u003ePalettes\u003c\/p\u003e","products":[{"product_id":"always-blushin-palette","title":"Always Blushin' Palette - US 1184","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv style=\"justify-content: flex-start;flex-direction: column;background-position: left top;background-size: cover;background-attachment: scroll;border-style: none;border-width: 1px;border-radius: 0px;margin: 0px 0px 10px;padding: 10px\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eTake your natural looks a step further and become the flawless beauty you were born to be with the help of this makeup palette from wet n wild. With 16 ultra-pigmented and blendable neutral shades set in matte, sparkle, and glitter finishes, this luxuriously creamy formula glides on in a smooth application for flawless “woke up this way” looks that last.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGorgeous Finishes\u003c\/strong\u003e: Unlock a number of artistic styles with this palette of warm and cool nude pigments in matte, shimmer, and glitter finishes. The only limitation is your own creativity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlendable Color\u003c\/strong\u003e: A curated selection of highly-pigmented neutral mattes and subtle shimmers seamlessly blend together to unlock a range of creative makeup possibilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Wear\u003c\/strong\u003e: Specially formulated to be long lasting, each pigment resists smudging throughout the day for maximum staying power.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Application\u003c\/strong\u003e: Each pigment is velvety soft and can be used wet or dry for an even and effortless application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e: wet n wild products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Markwins WNW","offers":[{"title":"Default Title","offer_id":43269014585457,"sku":"1114217","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7746\/0337\/files\/1114217.jpg?v=1779676543"},{"product_id":"always-naked-palette","title":"Always Naked Palette - US 4493","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv style=\"justify-content: flex-start;flex-direction: column;background-position: left top;background-size: cover;background-attachment: scroll;border-style: none;border-width: 1px;border-radius: 0px;margin: 0px 0px 10px;padding: 10px\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eTake your natural looks a step further and become the flawless beauty you were born to be with the help of this makeup palette from wet n wild. With 16 ultra-pigmented and blendable neutral shades set in matte, sparkle, and glitter finishes, this luxuriously creamy formula glides on in a smooth application for flawless “woke up this way” looks that last.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGorgeous Finishes\u003c\/strong\u003e: Unlock a number of artistic styles with this palette of warm and cool nude pigments in matte, shimmer, and glitter finishes. The only limitation is your own creativity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlendable Color\u003c\/strong\u003e: A curated selection of highly-pigmented neutral mattes and subtle shimmers seamlessly blend together to unlock a range of creative makeup possibilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Wear\u003c\/strong\u003e: Specially formulated to be long lasting, each pigment resists smudging throughout the day for maximum staying power.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Application\u003c\/strong\u003e: Each pigment is velvety soft and can be used wet or dry for an even and effortless application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e: wet n wild products are never tested on animals and are always cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Markwins WNW","offers":[{"title":"Default Title","offer_id":43269014913137,"sku":"1114216","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7746\/0337\/files\/1114216.jpg?v=1779676546"},{"product_id":"color-icon-10-pan-palette-call-me-sunshine","title":"Color Icon 10-Pan Palette | Call Me Sunshine - US 2966","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv style=\"justify-content: flex-start;flex-direction: column;background-position: left top;background-size: cover;background-attachment: scroll;border-style: none;border-width: 1px;border-radius: 0px;margin: 0px 0px 10px;padding: 10px\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eOur tried and true and now NEW Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these colorful, blendable, and beautiful palettes – each one is a true 10!\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e10-pan palettes featuring high-impact colors in matte, satin, shimmer, and metallic finishes\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eRich pigment and high payoff formula blends effortlessly with a soft glide application\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ePalettes feature everyday and ultra-glam shades in cool, warm and neutral tones \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Markwins WNW","offers":[{"title":"Default Title","offer_id":43269029068913,"sku":"1114075","price":1.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7746\/0337\/files\/1114075_11_170fbd60-2ed5-41ea-bc29-84e4ac0dcc3b.jpg?v=1779676607"},{"product_id":"color-icon-10-pan-palette-heart-sol","title":"Color Icon 10-Pan Palette | Heart \u0026 Sol - US 7709","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv style=\"justify-content: flex-start;flex-direction: column;background-position: left top;background-size: cover;background-attachment: scroll;border-style: none;border-width: 1px;border-radius: 0px;margin: 0px 0px 10px;padding: 10px\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eOur tried and true and now NEW Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these colorful, blendable, and beautiful palettes – each one is a true 10!\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e10-pan palettes featuring high-impact colors in matte, satin, shimmer, and metallic finishes\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eRich pigment and high payoff formula blends effortlessly with a soft glide application\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ePalettes feature everyday and ultra-glam shades in cool, warm and neutral tones \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Markwins WNW","offers":[{"title":"Default Title","offer_id":43269029134449,"sku":"1114074","price":1.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7746\/0337\/files\/1114074_11_dbc76cde-5d42-47a8-8459-5bba6d21d6cb.jpg?v=1779676608"},{"product_id":"color-icon-10-pan-palette-lights-off","title":"Color Icon 10-Pan Palette | Lights Off - US 1099","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv style=\"justify-content: flex-start;flex-direction: column;background-position: left top;background-size: cover;background-attachment: scroll;border-style: none;border-width: 1px;border-radius: 0px;margin: 0px 0px 10px;padding: 10px\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eOur tried and true and now NEW Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these colorful, blendable, and beautiful palettes – each one is a true 10!\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e10-pan palettes featuring high-impact colors in matte, satin, shimmer, and metallic finishes\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eRich pigment and high payoff formula blends effortlessly with a soft glide application\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ePalettes feature everyday and ultra-glam shades in cool, warm and neutral tones \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Markwins WNW","offers":[{"title":"Default Title","offer_id":43269029101681,"sku":"1114076","price":1.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7746\/0337\/files\/1114076_11_949d6160-8ccf-4b39-bac0-ea7723cc972b.jpg?v=1779676608"},{"product_id":"color-icon-10-pan-palette-nude-awakening","title":"Color Icon 10-Pan Palette | Nude Awakening - US 9581","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv style=\"justify-content: flex-start;flex-direction: column;background-position: left top;background-size: cover;background-attachment: scroll;border-style: none;border-width: 1px;border-radius: 0px;margin: 0px 0px 10px;padding: 10px\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eOur tried and true and now NEW Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these colorful, blendable, and beautiful palettes – each one is a true 10!\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e10-pan palettes featuring high-impact colors in matte, satin, shimmer, and metallic finishes\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eRich pigment and high payoff formula blends effortlessly with a soft glide application\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ePalettes feature everyday and ultra-glam shades in cool, warm and neutral tones \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Markwins WNW","offers":[{"title":"Default Title","offer_id":43269029167217,"sku":"1114073","price":1.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7746\/0337\/files\/1114073_11_83b408e0-04d1-4a8b-98cc-39d77520b815.jpg?v=1779676608"},{"product_id":"color-icon-5-pan-palette-camo-flaunt","title":"Color Icon 5 Pan Eye \u0026 Face Palette | Camo-flaunt - US 3015","description":"\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv style=\"justify-content: flex-start;flex-direction: column;background-position: left top;background-size: cover;background-attachment: scroll;border-style: none;border-width: 1px;border-radius: 0px;margin: 0px 0px 10px;padding: 10px\" data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\"\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eOur Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we planned our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5\/5 star palettes!\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-style: none;border-width: 1px;border-radius: 0px;margin: 0px;padding: 0px\" data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e5-Pan Palettes featuring high-impact colors in matte, satin, shimmer, metallic, and glitter finishes\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eRich pigment and high payoff formula blends effortlessly with a soft glide application\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003ePalettes feature everyday and ultra-glam shades in cool, warm and neutral tones \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Markwins WNW","offers":[{"title":"Default Title","offer_id":43269029298289,"sku":"1114071","price":3.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/7746\/0337\/files\/1114071_6_24a5cd29-ec85-46f7-af46-e6b73f04c7e2.jpg?v=1779676610"},{"product_id":"color-icon-5-pan-palette-full-bloomin","title":"Color Icon 5 Pan Eye \u0026 Face Palette | Full Bloomin' - US 7826","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\" your best life in color this icon palette features an improved richly pigmented and buttery-smooth formula matte satin shimmer metallic finishes. specially curated is perfect for achieving the look of dreams whether it naturally soft or jaw-droppingly bold. each shade buttery seamless bendability easy layering. usable both wet dry to create a true rainbow creative effects that leave you looking feeling like earned rating. nwet n wild starts as everyone first remains lifelong destination vibrant accessible beauty. delivering over years trend-forward all-inclusive innovations we are trusted beauty expert will keep fabulous without ever betraying budget. from bold bright neutral nuanced set out spoil with options while setting gold standard achievability. so go ahead get feet us again imagination data-sheets-userformat='{\"2\":33554945,\"3\":{\"1\":0},\"12\":0,\"28\":1}'\u003eLive your best life in color! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless bendability and easy layering. Usable both wet and dry, it's easy to create a true rainbow of creative effects that leave you looking and feeling like you've earned a 5-star rating.\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eButtery Soft And Blendable\u003c\/strong\u003e: These ultra-soft and super-smooth pigments are easy to blend, so you can mix and match palettes and colors with ease\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlashy Finish\u003c\/strong\u003e: Be the queen you were born to be with these high-impact finishes from slight shimmer to magnificently metallic to glamorously glittery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Color\u003c\/strong\u003e: Each pigment in this specially curated face and eye palette is intensely rich, vibrant, and can be built up from a subtle sheer to big and bold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix And Match\u003c\/strong\u003e: Why stop at just one? With so many vibrantly-pigmented palettes available, it's easy and fun to mix things up by blending different colors and finishes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e: wet n wild products are never tested on animals and are always cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan data-sheets-root=\"1\" data-sheets-value=\"{\" your best life in color this icon palette features an improved richly pigmented and buttery-smooth formula matte satin shimmer metallic finishes. specially curated is perfect for achieving the look of dreams whether it naturally soft or jaw-droppingly bold. each shade buttery seamless bendability easy layering. usable both wet dry to create a true rainbow creative effects that leave you looking feeling like earned rating. nwet n wild starts as everyone first remains lifelong destination vibrant accessible beauty. delivering over years trend-forward all-inclusive innovations we are trusted beauty expert will keep fabulous without ever betraying budget. from bold bright neutral nuanced set out spoil with options while setting gold standard achievability. so go ahead get feet us again imagination data-sheets-userformat='{\"2\":33554945,\"3\":{\"1\":0},\"12\":0,\"28\":1}'\u003ewet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. 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This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless bendability and easy layering. 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Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. 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